
Farewell
As we enter our second year sharing the best in West Coast hip hop, we’ll be moving on to new opportunities and ending our run as The Industry West. Thank you to every reader around the world who’s ever read…

Hear Jay Rock and Kendrick Lamar Trade Verses on “Easy Bake”
The week starts off with Jay Rock and Kendrick Lamar‘s collab on “Easy Bake“. This track brings back the sound both artists brought out in each other when Kendrick was known as K. Dot and TDE hadn’t yet broken onto…

Cookin Soul Enlists YG, Blanco, and DB Tha General on “G Thang”
Cookin Soul, the Spanish Grammy award winning producer duo who’ve brought us dope tracks including “Don’t Forget Us” featuring Dom Kennedy and Nipsey Hussle, are back with a true West Coast cut entitled “G Thang” featuring YG, Blanco, and D.B….

Horseshoe Gang Respond to Hopsin & Funk Volume with “Half A Meal”
This is the kind of competition in hip hop that drives creativity and raw talent. Last week, Funk Volume, which consists of Hopsin, Dizzy Wright & Jarren Benton, challenged ANY label to a $500,000 battle on Shade45’s Sway In The…

Hear “Foreign” by Berner ft Sage The Gemini, Keak Da Sneak, & Snow Tha Product
The Yay showed up on Berner‘s new, heavy-hitting single “Foreign” featuring Sage The Gemini, Keak Da Sneak, & Snow Tha Product. It’s been a cool minute since I heard new Keak Da Sneak and Bay Area native Snow Tha Product…

Glasses Malone Enslists Game and Kirko Bangz on “Too Hood”
Watts’ own Glasses Malone featured Game and Kirko Bangz on his latest feel-good banger “Too Hood“.

King Lil G – “Ignorance”
The L.A. artist who’s last visuals earned millions of views from a growing number of loyal fans, King Lil G dropped his latest video for “Ignorance” off 90s Kid, from which we also brought you past singles including “Grow Up“,…

TIW’s Week of N.W.A.: Day 5 – “Straight Outta Compton”
Today is the day! The highly anticipated N.W.A. biopic opens today and to culminate our #WeekOfNWA, we bring you the single that changed hip hop forever, Straight Outta Compton. As we continue this thing we call West Coast hip hop,…

TIW’s Week of N.W.A.: Day 4 – “Express Yourself”
N.W.A. released a classic video off Straight Outta Compton which was a reincarnation of Charles Wright & The Watts 103rd Street Rhythm Band’s 1970 funk joint “Express Yourself“. This was one of the last videos with the original crew intact….

TIW’s Week of N.W.A.: Day 3 – “Alwayz Into Somethin'”
N.W.A. mastered the art of the black and white video and incorporated a dope sample of Bob James’ classic “Storm King” in a single off their third album EFIL4ZAGGIN, “Always Into Somethin“. Check it out and keep it locked for…

TIW’s Week of N.W.A.: Day 2 – “100 Miles And Runnin’”
As we find ourselves one day closer to the much-awaited N.W.A. biopic Straight Outta Compton, we continue our Week of N.W.A. with “100 Miles and Runnin“. Prior to the release of this single, a notably absent Ice Cube left N.W.A….

TIW’s Week of N.W.A.: Day 1 – “Appetite For Destruction”
While the world waits for the hugely anticipated N.W.A. biopic, Straight Outta Compton, we chose to dedicate each day of this week to the pioneering hip hop super group with a classic video. Let’s kick off the week with “Appetite…

Casey Veggies – “Organic”
Casey Veggies dropped a freestyle over a funky Hit-Boy beat on his latest single “Organic“.

DUBB – “LALA” featuring Stalley
Fresh off his latest single “Get No Love” featuring Jake & Papa earlier this week, DUBB proved a quick turnaround with his new track entitled “LALA” featuring Ohio MMG artist Stalley. The last time these two artists collaborated on the…

C Plus – “Don’t Worry About Me”
C Plus, an emerging artist out of Sacramento whose growing influence in the Bay is being heard loud and clear, dropped new audio for “Don’t Worry About Me“.

The Game Drops visuals for “100” ft Drake
“L.A. n’s be the craziest”. The king of beef himself, The Game released a new video for “100” featuring Drake, whose own battle with Meek has made hip hop headlines for the last week. We first brought you the audio…

Kendrick Lamar – “For Free?”
Kendrick Lamar broke into interlude mode on his latest set of visuals off To Pimp A Butterfly with “For Free?“.

DUBB Enlists Jake & Papa on “Get No Love”
L.A.’s DUBB once again linked up with the Valley’s Jake & Papa on his latest single “Get No Love“, a smooth homage to Snoop Dogg’s classic “Midnight Love”. The last time we featured DUBB aalong with Jake & Papa was…

Horseshoe Gang – “Summer’s Mine” ft K-Young & Kobe Honeycutt
Julius, Demtrius, Kenny, and Dice aka the Horseshoe Gang from Long Beach dropped their latest summertime single “Summer’s Mine” featuring K-Young and Kobe Honeycutt. The Gang recently dropped their latest project Knocking On Raps Door on which the group also…