The Industry West is a West Coast hip-hop blog started in 2013 in Los Angeles with three goals: exposing new music, bringing a unique perspective on the news, and keeping them honest with razor sharp opinion. Behind the posts are two long-time friends and California natives J. Muniz and Doug Pierce.

Joseph Muniz

As editor, J. Muniz holds the world of hip-hop in his mind and has his fingertips on the pulse of the industry. Although a mortgage servicing manager by trade, his passion for West Coast hip-hop drives the content and features on The Industry West.

Doug Pierce

Doug works behind the scenes and is the technical brains behind the site. Called “an expert in online search” by The New York Times, he is the director of search engine marketing agency Cogney.